Finally. A decent book on getting into advertising.

As a school that helps art directors and copywriters develop their portfolios so they can land a decent job, we’re always on the lookout for good resource materials that will help in the cause.

We don’t find very many, but we forgot to look under our own noses.

Dave Holloway, a creative director at Publicis in Seattle (about 8 blocks due west of SVC) has written one of the finest books we’ve ever seen on the topic of tracking down the elusive job. It’s called, appropriately enough, Hot to Get the Job You Want and Succeed In It.

Before Dave came to Seattle, he worked in New York at some rather distinguished agencies, and he’s won his fair share of awards (Cannes Gold Lions, among them).

He’s been kind enough to share his vast store of knowledge with SVC ad students, but we figured everyone could benefit from what Dave has to say.