Archive for the ‘About SVC’ Category

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It’s back to the future with letterpress classes

April 1, 2008

The more time designers and art directors sit parked at a computer monitor dishing out pixels, the more they crave something tangible and touchable. To the rescue is the revived art of letterpress printing. At Seattle’s School of Visual Concepts, a large, neatly arranged room full of vintage flatbed and platen presses is just down the hall from the school’s Mac labs, providing some sort of karmic equilibrium. Designers are drawn to the letterpress classes because there is no “delete” key. Instead you have to plan and think through your designs very carefully before going to work. It turns out that’s not a bad way to approach digital design work, either.