Write or design in-house? Here’s how to keep it fresh.

When your job requires you to come up with yet another carmel macchiato counter card, your tenth consecutive Medicare seminar postcard of the week, or one more “big fall sale” banner ad, it’s easy to get a little burnt out. Such is the life of the in-house designer or copywriter.

The upsides of the job—employment security, great benefits, and an opportunity to truly understand your “client’s” business—make dealing with the inevitable brainblocks a problem well worth it.

At a recent workshop at the School of Visual Concepts, Jerry Kopec, creative director for Seattle’s Group Health Cooperative, shared some of the tips his group practices to keep it fresh.